InsightsJauary 3, 2020
Everyone needs a website
Whether you're a business owner selling a product or service, showcasing your work or posting to a blog, you need a website. Babies, pets, even Trans Ams and other cherished belongings often have their own websites so there's no excuse not to have one.
We're not going to mislead you, anyone can create a website. It's okay if you don't know what a div is (not to be confused with short-speak on which of your bros get more pizza). Many online services and desktop apps present themselves as economical and "easy to use", so it seems a no-brainer to go that route. Don't worry, we're here for you once you find out these services are far from easy to use, only economical if you don't really care what Kitt actually has to say and you decide to leave it to someone that knows what they're doing. Even if you succeed in building a site, what do you do now? Do you tell people to visit my site at joeyssuperduperdougnutemporium.net (because .com was taken)? Is there any reason for someone to visit your site and once there, what then? Unless your cousin's boyfriend makes it known that he visited your website and it's rad, do you know who your visitors are and where they came from?
Visiting your website should be like a trip to the hospital. Okay, bad analogy, it should be like a trip to the beach. In the old days, you may stop at the Texaco to grab a Coke and get directions. Nowadays, you hop in the car with your SuperSugarVita drink and your cell phone and you're on your way. Either way, you need a way to find the beach. When you get there, you use signs to direct you. Hopefully, you don't wander off to find a bathroom that may or may not be there and get lost on your way back to your towel. Finally, if there's nothing enticing enough to make you stay, maybe the sun disappeared behind clouds or the group of bros next to you are fighting over pizza "divs", you go somewhere else.
Your website functions in the same manner. It needs to be found through search engine optimization (SEO), not unlike the old guy (did I mention it was an old guy) at the Texaco. He knows how to get there and why you should go based what little information he knows about you. When you arrive, there should be some semblance of direction (guidance) and there needs to be a reason to be there (presentation, function, call-to-action).
Do you have a flex-container within a div that style=align:left your img src="transam.png" alt="Trans Am" height="42" width="42" inside a bg-color:#239568 box? Sure you do, but do you know why?
December 12, 2019
Yelling is mean.
"Now Timmy, what did I tell you about yelling?"
If your message uses "neat" typefaces and goofy gimmicks, then you're yelling at your audience in an attempt to let them know that you're different (and compensating for bad design elements).
Different: not the same as another or each other; unlike in nature, form, or quality. The definition of different does not include the word annoying. Don't push a message that says look at me, I'm different, but in a "guy who keeps poking you in the back of the head during math class to get your attention by being annoying" kind of way.
Does the person standing on the side of the road wearing a chicken suit and twirling a sign yell at you as you pass? No need, his costume is enough to present a unique and memorable message that's different, but not annoying.
Stop yelling at your audience.
November 1, 2019
What do these words have in common? They're all subjective.
What does "nice" mean to you? Play in a non-mean fashion with the other words?
What about "cool"? Is that cool as in groovy and the cool people will relate to it or cool as in cold, the message needs to have a stark undertone?
Words are important when presenting someone with a message. In fact, words are important in dealing with your designer as well. Pretty colors may mean something to you that's totally opposite of what it means to your audience or to me.
Instead of saying you want it to stand out, say I'd like for this part of the message to make more of an impact than other parts of the page. A well-developed message uses descriptive words that allow it to be presented in an efficient manner.
Instead of "Our Ying Yang bulbs are long lasting and very bright, giving the colors in the room a nice pop"...
Try stating "Long lasting Ying Yang lights will never leave you in the dark" - or - "Accentuate the warm tones in your room with long lasting Ying Yang bulbs".
Message one is more about safety, while message two is geared toward making a room more inviting. Either works, it depends on your audience.
Don't get me wrong, I use "lazy" words often in my daily communications and sometimes in my writing, but I try not to. The important takeaway is don't use them when you're marketing your product or services.
Don't use nice words in pretty colors that you like. Be descriptive with a direct, easy to ingest message.